I’ve always been of the persuasion that valid HTML code is quite essential to ranking organically, on any SE. Apparently, it possibly has less of an impact than I thought; my line of thinking was “If spiders read code and your code is bad, how can they read your site?”
Then again, I’ve primarily been focused on HTML coding – Does valid script or CSS coding have an impact?
It has been a while since I have posted some of Virante’s research to the blog, and a good friend and former COO Bob Misita called me out on it. I figured I would release some of the data from a recent study we did on the relationship of W3C HTML Validation and web page rankings. Because validation is quite complex, we chose to take a macro-look rather than our traditional methodology of getting individual sites into the SERPs via sitemaps and then tweaking individual independent variables.
This entry was posted on Tuesday, August 26th, 2008 at 3:08 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed.
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