SEO is, really, an open book. Well, good SEO is. There’s no ‘quick fix’ to gain long term high rankings. Sure, there are a few methods to get short-term rankings, but these methods are ever-changing as Search Engines get wise to each new gimmick. Once your site is found out, you may be risking your entire revenue stream! Why would anyone deposit $1,000,000.00 with an uninsured bank? The same idea applies to ‘quick’ SEO fixes.
There are simple rules:
1) Know your keywords
2) Ensure your site is spider-friendly and well-structured (i.e. content hierarchies, internal linking, code validation, etc.)
3) Visibility: Links and Social Media. W2.0 has added a whole new facet to ranking that you should be taking advantage of.
4) Don’t ever expect to be ‘done’ with your site’s visibility!
Many thanks, William!
Chat Man
|
There’s No Secret Recipe to SEO
By William Flaiz, Search Engine Watch, Aug 29, 2008 |
| Just about everything worth doing comes with a process of some sort. More often than not, these are stringent step-by-step instructions on how to get something done, such as cooking an omelet. |
| But SEO isn’t an omelet. While a general framework is necessary to be effective, the optimization process must be adaptable to each unique client. |
| Step 1: The Nebulous World of Research |
| Step 3: Cut Loose, Measure Constantly |
| An SEO program is never done in the traditional sense. It’s a cycle, not a once-and-done process. The length of certain parts of the cycle can increase if a Web site doesn’t change that often, but SEO should become part of the routine maintenance and updating schedule. |
| Each step in the SEO process informs the others. Be prepared to go back and make adjustments along the way. |
|
|
This entry was posted on Friday, August 29th, 2008 at 2:12 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
