Chris Boggs shared his insight into one of the ‘hot topics at SES San Jose’ regarding word/phrase co-occurrence. He goes on to source SEW Forum moderator, Dr. Edel Garcia, and Marcia Welter (Marcia’s post on Webmaster World Forums is quite lively and insightful). Also addressed are spammers and how successful email spam with auto-generated content slips past filters; possibly giving spammers a glean into how to get past Search filters. Then, he poses the ‘if all things are equal’ question regarding co-occurrence.
Commentary note: But, if Google is only aware of about 30% of the web, are search crawlers still effective? Or will Web 2.0, essentially, become ‘self-indexing;’ policed by a variety of humans, 24-7, 365 days a year? Shoot me your thoughts!
Word or Phrase Co-Occurrence within Particular Industries
If two documents have the same number of links pointed to them, and have relatively equal content and trust value, could the addition of particular words that are more likely to occur in topical content be the difference-maker that drives a higher ranking?
I’ve had conversations recently with Mike Grehan about the Web and how the crawler is no longer effective. He points out that Google only sees about 30 percent of all new content created each day.
Combine that with the comment Pat Sexton made this week that well over 10 million people have found Facebook’s SuperPoke! app without using Google. And you can start to see a way of communicating information that doesn’t rely on a search engine.
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