Web 2.0, obviously, isn’t going anywhere. Writing Tweets, posting Blogs, publishing podcasts, offering RSS feeds (aww, RSS is a granddaddy, now, huh?), user reviews, YouTube videos, MySpace comments, and FaceBook networks – and I don’t even think that I’ve included all the *major* players. Yeah, it’s a lot now (remember how many search engines we went through to get to Google?) but things will die down and some will end-up being ‘staples’ of the web.
But, if you’re not doing anything about it, you may get left in the dust.
No matter the size of your site, you can engage your visitors socially:
– Start a blog!
A small, niche site can only talk about snowbabies figurines for so long – Boooring. Instead, move up one topic (either snowbabies or figurines) and laterally move to a relevant topic (snowbabies history, figurine manufacturing techniques, experts in sculpture, etc.). Now, you have a million topics related to snowbabies figurines that you can ramble endlessly on about. And there are plenty of tips, tricks, and recommendations on how to write a compelling ‘Binary LOG’ (or ‘BLOG’). Just search for them.
– Institute reviews/comments within your site
Are you in real estate? Can visitors on your site see what other people are saying about real estate, neighborhoods, developers?
Are you offering a new product? Can visitors see a customer’s recommendation go from a comment on your site to a feature of your product?
– Get to Profilin’!
How many profiles on how many networks have you set-up? Which forums are you a part of? Forums can do wonders at brand recognition and consistent profiles from one forum to the next will help build credibility. Coming into a single forum late makes you look, well, late. Arriving in several forums at once makes you look like you’ve been around and you are knowledgeable about the topics of discussion. (And, if you’re not knowledgeable, just watch, listen, and ask *pertinent* questions- you’ll get burned if you speak without the experience to justify it, and quickly!) The point here is to establish yourself as ‘someone to be considered’ lending you, and your site, credibility and authority.
Web 2.0 is giving a ‘human feel’ to the web; how would you feel walking into Bed, Bath, and Beyond and there was no one there, yet you were expected to shop? Or finding the exact item you want, only the salesperson has no clue what kind of experiences other customers have had with that specific product? That’s deal breaking, not deal making!
So, checkout OpenSocial on Wikipedia, FaceBook yourself, build your nest of Tweeps. But do it before your competition does…