PageRank: Reading Between the Lines

I found the following post by Kevin Ryan and couldn’t help but get a bit tickled by it’s irony. Well, that is, the irony that I found in it, but my humorometer is a bit skewed from the ‘median’ norm. 

Anyhoo, obvious sense is obvious sense. PageRank, and it’s weight in overall page ranking for specific queries, is near moot. (Okay, maybe ‘moot’ is a bit strong, but you get the picture, eh?) PageRank is a direct measurement of incoming links to your site and it’s pages, this is true, but it’s far more important to note that it is a weighted factor. A small site, heavily targeted on a niche phrase and supported by varying, relevant, original content can, very easily, dominate a SERP with a PR of 1; while a PR 4-5 site may not be able to achieve first, or second, page results on a moderately competitive term.

I like to track page rank for one reason and one reason alone: When PR shifts, it’s usually due to overall Google shifts, not just my site.

If PR jumps or shifts (on any site, not just your own), one could expect the SERPs to follow. But there’s no certainty in saying that a PR shift will affect your traffic, as noted by David Naylor’s personal experience.

clipped from

Kevin Ryan
Rehabilitating SEO
I caught up with David Naylor after the event to discuss ways of improving behavior
The New Age
When considering how your SEO time is spent, what’s important and what isn’t so important?
PageRank Obsession
Because (Toolbar) PageRank is only updated (roughly) quarterly, don’t waste time checking it at a higher frequency.
Getting upset over changes in your site’s ranking may be a bit overplayed as well. Naylor notes that his site’s rank has fluctuated up and down in the last 12 months, yet his traffic has remained the same.
  blog it

One Response to PageRank: Reading Between the Lines

  1. […] slight Esther, in any way, but Google has made no such “Official Announcement,” as my previous posts shows. It’s always important to verify the origins of G-Myths, as so many of them go flying around […]

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