Google Entertains “Negative Keyword” Idea

JohnMu, acclaimed Googler, considered the usefulness of ‘negative keywords,’ but is unsure of feasibility.

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clipped from groups.google.com

JohnMu Google employee
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Aug 28, 3:56�pm
Hi everyone

Just so that I understand you all correctly, this list of negative keywords is not something that Webmaster Tools would provide, but rather something that you would provide, is that correct? I think that’s an interesting idea, but I’m not sure if it would be something that would be feasible.
Are you currently having trouble that your site is showing up for searches where you don’t want to be found? If so, it would be great if you could start a thread in the crawling, indexing & ranking sub-group here so that we could look at it!

John

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