The incomparable Aaron Wall wrote an article posted on SE Land that emphasized how important it is that a client is honest and transparent when hiring an SEO firm. I couldn’t help but to add to his points in my post Dr. SEO to the OR.
This week, Esther Kane chimes in with her take on the responsibilities of each party, both the client and the SEO firm. Her best points, for me, were the simple observations of the difference between the client who actually used the information and those that didn’t.
When you are considering meeting with an SEO individual or firm for the first time, be sure that you understand the information that they will be asking you about and the scope of the work you expect them to be responsible for.
When working for a client, a visibility professional will be prepared to explain the obstacles to a site’s gaining rank, whether that’s site structure or coding, in-bound linking, meta tagging, internal site linking, content, whatever the site is lacking. As a consultant, you should be able to advise your client where the competition has an edge and where a site lacks strength.
Each party shares cooperative responsibilities. And only by working together can any of the goals be accomplished.